Red, green and blue are OK for color displays, but it's 2006, let's get some Cyan, Magenta and Yellow into the high-def mix. Genoa Color Technologies has done just that with with ColorPeak. They claim that ColorPeak technology can extend the color gamut of an LCD display by up to 35% while upping the brightness up to 40% as evidenced above. ColorPeak appears to be a combination of software algorithms combined with some hardware. The solution is workable up to UXGA, which goes up to 1600 x 1200, so this might initially work on 720p displays only.