According to Edmund's Inside Line, the rough-and-tumble offering will be screwed together in Mexico using engineering from Mazda of Japan and Ford of Europe. The model will have a production twin under the skin as well, in the form of a sub-Focus five-door hatchback.

The Bronco will be built on Ford's current Fiesta subcompact's mechanicals (a replacement chassis is already under development, but the Bronco will get today's greasy bits due to cost issues) in Ford's Cuautitlán factory, which presently builds the Latin-American market Ikon sedan (which is likewise Fiesta-based). For reference, the auto show star of 2004 was based on Ford's Fiesta-based EcoSport crossover.

The good news is Ford feels that it can bring it all to market for under $10,000 in an effort to burnish the Blue Oval with a little of Scion's swagger.