The "Games for Women, Games by Women" half-day event took place last weekend in San Francisco, and Cool Hunting reports on the outcome. The event focused on the games currently played by women and those which appeal to women.

The characteristics of female-friendly games include: easy to learn but hard to excel at; easy to pick up (i.e. can be played interstitially); mentally rewarding. Casual games fit all these criteria, and non-casual games are fulfilling more and more of them (for example, Animal Crossing Wild World and World of Warcraft).