New Alfa CEO Antonio Barravalle says, "We have cut the budget for our advertising campaign and will do the 8C instead, because it is a perfect way to promote the Alfa brand."

The plan is to debut the production version at the Paris show, where the company will start to take orders for a limited production run of 500 coupes. Apparently Barravalle is also considering a future Spider version.

Speculation is that the new 8C will follow the carbon fiber body/spaceframe chassis construction of the concept car, with a 440 hp V8 powerplant based on the current Ferrari-Maserati unit.