The idea of customizable soda flavor options with an almost infinite combination of fragrances, flavors, and colors is understandably exciting. Massachusetts-based IPIFINI (the bold is part of the branding) has exceeded our wildest dreams with their Programmable Liquid Container, which contains small, flavor additive-filled (or paint-filled, for the home improvement set) "buttons" around the periphery of the plastic container. Consumers press the appropriate buttons to create different flavors from a common base, such as cherry vanilla cola or raspberry tangerine lemonade, or get even wilder with aroma and food coloring options. IPIFINI claims to already be licensing the technology around various industries, so don't be surprised to see sodas and coffees (and probably some alcopops too) in the near future that let you choose your level of buzz.