This strange looking watch is from Ventura, a Swiss company that focuses on digital watches. The v-tec Sigma is a digital watch that uses Ventura's EasySkroll® operating system which offers easy-to-use functions you don't need a manual to figure out. It has an easily readable screen that uses the "Ventura" font and has a backlight. The case is made of Durinox®, a scratch-resistant stainless steel, and the liquid-crystal display is behind a sapphire crystal. The watch uses a long-life lithium battery. Another version with a micro generator instead of a battery is in the works. The v-tec Sigma will be available on the market in June for $1,750.