The latest car company to get into the watch business is Lotus which will launch the Type 1 Lotus watch in Geneva. The watch was designed by Lotus Design and features an orange anodised aluminium crown guard on a black dial with the Lotus logo. The watch has a high-precision quartz movement, a three-dial stopwatch timing system and a calendar mechanism. There is an etched logo on the rear of the case and it has a resin strap.