Coinciding with the Samsung/ASUS/Founder launch, Eleksen has introduced three UMPC-friendly reference designs, indicating that they may be backing away from marketing their own brand in favor of licensing their ElekTex tech to OEMs. Besides UMPC-optimized versions of their rollable USB and Bluetooth models, the company announced a design for a carrying case with an integrated keyboard, media controls, and/or gesture sensors. All three reference designs are available immediately for OEM device integration, although it's unclear when we'll actually see products on the shelves.