Speaking with CNN, Nintendo's Satoru Iwata revealed his company's plan to undercut the $60 price tag carried by standard Xbox 360 titles (and expected for PS3 games). "I cannot imagine any first party title could be priced for more than $50," says Iwata. However, Nintendo's president was careful to note that the company could not control the retail values suggested by 3rd party publishers of other Revolution titles.

Iwata also added that in-game advertising will not significantly influence Nintendo's future revenue (and likely, its games), and therefore, does not affect the decision to maintain the $50 price tag for 1st party titles.

Currently 1st party 360 titles also retail for $50.